I studied marketing in Tbilisi, where I began turning ideas into campaigns. At Beard.ge, a grooming brand born in Georgia, I helped grow a small startup into a name recognized beyond its borders through creative storytelling and community. Those years taught me how far a good idea can travel when it feels human.

Those early years made me obsessed with understanding what makes people stop scrolling and start caring. I’ve worked across culture, lifestyle, and product brands, always blending creativity with smart data. I believe social media should feel alive, not polished, and that’s the mindset I carry into every project I touch.