I joined Dumbo Moving & Storage in 2020 to turn social into a real growth channel. The first goal was simple and hard at the same time. Make the feed look professional, keep it active, and build the kind of engagement New Yorkers trust as social proof when choosing a mover.
In 2023 I stepped into the Social Media Head role and expanded into marketing and partnerships. I built a consistent content system, launched creator programs, and formed collaborations across the city, including sports and community partners. The work connected creative storytelling with measurable results and made the brand easier to discover, like, and buy from.
Paid social played a key role in connecting Dumbo Moving’s creative campaigns to measurable growth. By combining Meta Ads Manager insights with creator-led content, campaigns were optimized for engagement, conversions, and cost efficiency.
LOWER COST PER QUOTE SUBMISSION
HIGHER CLICK-THROUGH RATE
MORE ENGAGEMENT ON CREATOR-LED ADS
NEW YORKERS REACHED THROUGH CAMPAIGNS
MONTHLY SOCIAL MEDIA REACH
INCREASE IN QUOTE FORM SUBMISSIONS
Collaboration became the engine behind Dumbo Moving’s social media growth. From local micro creators to well known city personalities, each partnership focused on authentic stories that showed what moving in New York really feels like.
User generated content from customers and crews added genuine proof. Real clips, quick reactions, and small everyday moments made the brand feel human and close to its audience. Together, influencer storytelling and UGC turned engagement into trust and trust into new bookings.
Partnerships with NYC organizations and global brands helped shape Dumbo Moving’s public presence. From field activations with NYCFC to collaborations with Mercedes-Benz Vans USA, each initiative was designed to connect the brand with real communities and real people through meaningful experiences.
Citi Field pre-game collaboration showcasing Dumbo Moving’s NYC community presence.
Branded content partnership highlighting Dumbo Moving’s fleet and reliability.
A partnership that brought Dumbo Moving into New York’s game-day energy. Supporting local sports and the city’s community spirit has become an important part of the brand’s identity.
Dumbo Moving’s growth came from consistency, creativity, and a real connection to New York. From influencer storytelling and UGC to paid performance and brand partnerships, every part of the strategy worked toward making the company feel local, trusted, and visible. The result is a brand that moves more than belongings, it moves through the city’s culture.
